With Asia on its way to become an economic powerhouse in the coming years, the automobile industry in Asian countries has witnessed a multifold growth in recent years. Automobile giants including the manufacturers of luxury and super cars are in a race to tap the lucrative Asian market and have already set up a significant portion of their manufacturing operations in countries like China, India etc.
In order to reap the full potential of these markets however, localisation of brand strategies, advertisements as well as imparting detailed features of the products in local language will play a pivotal role for automobile companies. The technical brochures detailing the cutting edge features of products such as the engine capacity details, electronic systems etc. which are used by suppliers, dealers, technicians can only make sense in a foreign land if offered in the local language for both the customers as well as the support chain of the brand.
Also its a proven fact that customers only prefer automobile products of foreign origin if the brand has a strong local service support available in the country’s native language.
Cuttingedge in this regard comes as an end to end solution provider for localization of content and branding services with its proven experience and a vast pool of proficient workforce in the language translation, localization segment. The company also boasts of an esteemed clientele ranging from corporate giants to government bodies from across the globe.